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As we wade deeper into the all-important holiday shopping season, many businesses are still adjusting their marketing strategy in search of ways to best connect with consumers, drive foot traffic, and boost sales. Although Black Friday will provide ample opportunities to attract shoppers, this holiday season will be less hyper-focused on a single shopping day and more on an entire season of spending. That’s a good thing if you haven’t thought through your incentive and reward strategy just yet or if you’re looking to pivot.
Shoppers will take their time finding the right gifts and deals this year. Smart incentives and versatile rewards will capture their hearts and attention while also helping them maximize their holiday shopping budgets. They’ll also help you drive checkouts, increase basket size, and capture long-term brand affinity and engagement well into 2024.
Based on our research and unique insights into shopper behaviors and trends, here are this holiday season’s favorite reward types that will resonate most with consumers:
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