Consumers love a great loyalty program. In fact, loyalty programs are more popular than ever.
A recent study titled, The Loyalty Report 2015, showed that the overall influence of a loyalty program on customer behavior appears to be increasing. This is positive news for loyalty marketers, but it is not a cause for overconfidence. Many brands offer some form of rewards and incentives, and consumers also have more choice than ever before. Even despite their ubiquitous popularity, if a loyalty program does not stand out, or fails to....