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Consumer data has proliferated since the advent of web and mobile technologies. People interact with one another and with brands through numerous digital and online channels. This has created an environment in which organizations are trying to gain an edge over their competitors by gathering insights from this proliferating data. In such an environment, figuring out how to measure the usefulness of data and the insights that come from it is very important.
Recently, Loyalty360 sat down with Curtis Tingle, Chief Marketing Officer at....
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