Nordstrom has announced a complete overhaul of its loyalty program and will launch its new and improved Nordy Club this fall. The program incorporates the traditional point-based system and benefits of its previous program, but also offers personalized services and experiences, including exclusive access to products and events and more convenient ways to shop. The department store boasts more than 10 million loyalty customers as of last month, an almost 20 percent increase year over year.
“We’ve seen significant growth....