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What makes a customer experience memorable? Emotional customer engagement is deemed the ultimate consumer connection because it evokes deep memories attached to a brand or experience, and are often indelibly linked to customer loyalty.
On Nov. 17, 2016, at 1 p.m. EST, Loyalty360 will host a webinar titled, The Amnesiac Customer and the Importance of Emotions, which will be presented by Kantar TNS.
Loyalty360 caught up with Howard Lax, head of customer strategies, Americas, Kantar TNS, to learn more about this compelling topic.
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