DAILY NEWS

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Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

The Importance of Emotional Customer Engagement

What makes a customer experience memorable? Emotional customer engagement is deemed the ultimate consumer connection because it evokes deep...

Research & Reports

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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

The Amnesiac Customer and the Importance of Emotions

Do your customers remember their recent experiences?  Sometimes, and when they do it’s not always accurate.  Does it matter? ...

Article & Blogs

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Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

Ad Enhancement, Not Interruption: Capturing the Moment

Picture the scene: you’re trying to share a video with a couple of friends to illustrate a point you’ve been arguing about for the last...

Multimedia

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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

[Podcast] The Amnesiac Customer and the Importance of Emotions

What makes an experience memorable? The truth is that people can’t recall much more than they remember. The overwhelming majority of...

Press Releases

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Loyalty360 In-Depth Exclusives are 1-on-1 interviews with industry leaders in the customer loyalty space. Each interview is unique to Loyalty360, and contains brand insights that can’t be found anywhere else.

Using Emotion to Build Customer Loyalty, with Kantar TNS

At its base, customer loyalty is about emotion. When customers interact with a brand, they likely won’t remember every touchpoint along the...

Kantar TNS

Kantar TNS is one of the world’s largest research agencies with experts in over 80 countries. We provide actionable insights to help companies make impactful decisions and drive growth. With expertise in innovation, brand and communication, shopper activation and customer relationships we help our clients identify, optimize and activate...

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