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Loyalty marketers everywhere would like to know what the future holds. As technology changes, seemingly, at the speed of light, loyalty marketers want to focus on what’s coming next.
Loyalty360 caught up with Christopher Barnard, President at Points.com, to talk about the future of customer loyalty and other related themes.
What is the future of customer loyalty?
Barnard: The future of customer loyalty is flexibility. Flexibility in where rewards are earned and how they are spent. Flexibility in trading and exchanging....
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