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Citi’s ThankYou Rewards has proven to be a unique addition to the loyalty sector, due mostly to its rewards mix. In addition to traditional redemption options (usual fare like gift cards, electronics, and luggage sets), the program allows members to transfer the points to various other programs offered by partnered brands.
In its latest partnership, the program adds JetBlue’s TrueBlue program as a transfer option. Users can transfer an unlimited number of points, but the rate of transfer is dependent on their status....
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