In the past, Orange Leaf Frozen Yogurt officials have often focused on individual events to drive customer loyalty/customer experience initiatives.
This year, they are focused on a much more relational customer experience, including the creation of a comprehensive business intelligence platform where mobile and customer loyalty play a significant role in helping make the necessary decisions that lead to more positive customer experiences.
“In past years, we focused on a lot of single day offers or holidays, such as Veterans Day,....