Auto parts manufacturer Tenneco recently began enrollment for its 2016 Expert Plus loyalty program. The program, founded in 1998, is open to automotive service professionals and shop owners that use Walker emissions control and Monroe brakes, shocks, and struts.

The 2016 program coincides with the centennial anniversary of Monroe, further cementing the brand’s reputation as a reliable force in the aftermarket auto parts industry. Tenneco’s brands, in addition to Monroe and Walker, comprise Fonos, Axios, Fric-Rot, Kinetic, Thrush, Rancho, DynoMax, and Clevite Elastomers.

As a B2B loyalty program, Expert Plus 2016 is structured differently than programs in more consumer-oriented industries like retail or grocery. Members are able to opt into the yearlong program with an enrollment fee of $100, and will receive benefits including trade incentives, free training courses, and a “Preferred Consumer” coupon book.

The Expert Plus program is a comprehensive dealer loyalty program that aims to help our service partners increase their ride control and emissions control business,” said Sheryl Bomia, Tenneco’s North America Aftermarket Programs Manager. “We’re passionate about the success of our partners and confident that automotive service professionals receive valuable resources and sales support from Expert Plus throughout the entire year.”

While the program is targeted at automotive shops, Expert Plus’s benefits translate seamlessly into the customer experience. In addition to point-of-sale merchandise, shop customers will have access to educational material informing them about the Monroe and Walker products.

These auto shops will also be listed in the “Dealer Locator” tool found on the Walker and Monroe websites, a feature that should not be underestimated, especially when considering the prevalence of location-based marketing in today’s landscape.

"The Expert Plus program is truly an entire business-building program that helps to increase customer engagement for our Sales Team and automotive services business owners, in addition to strengthening the relationship that our customers have with the end consumer," Bomia told Loyalty360. "Through a complete, year-long calendar of consumer promotions and sales and educational materials, our automotive service business partners can easily explain ride control and exhaust parts to consumers – increasing their opportunities to boost sales and traffic to their locations."   

In creating the loyalty program, Tenneco creates a mutually beneficial relationship in which members are able to better inform and serve customers with Monroe and Walker products, while Tenneco enjoys the advantage of advertising and strong relationships with dealers.

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