Tata Capital Ltd, a subsidiary of Tata Sons Ltd, has inked a memorandum of understanding (MoU) with the Canadian loyalty marketing giant Groupe Aeroplan Inc., to launch a multi-party coalition loyalty programme in India, the company has said in a statement on Wednesday.
Groupe Aeroplan Inc. owns Aeroplan, Canada’s premier coalition loyalty programme, Carlson Marketing, an international loyalty marketing services, engagement and events provider, as well as Nectar, UK’s largest coalition loyalty programme.
The new loyalty programme will be modelled after Nectar, enabling the Tata Group to make further foray into the rapidly evolving retail and consumer marketing space across the subcontinent.
“Indian consumerism has evolved manifold over the last decade and offers significant potential for a coalition loyalty programme. Realising this potential requires an established global player who has the necessary expertise and proven track record in launching and managing successful loyalty programmes across geographies,” said Praveen P Kadle, managing director and CEO of Tata Capital Ltd.
“As we expand our global presence by entering the critical and rapidly growing Indian market, we could not ask for a better joint venture partner than Tata Capital,” said Jeff Balagna, chief executive officer of Groupe Aeroplan (USA and Asia-Pacific).
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