Forty-three Percent of Women Prefer to Buy Brands That Make a Donation With Every Purchase

DENVER, July 29, 2011—When choosing between two brands that benefit a cause,  43 percent of women say they choose the brand that donates with every purchase over a brand that donates a set amount. This was revealed in The Checkout, the shopper experience study currently underway by The Integer Group ® and M/A/R/C ® Research. “This may be because shoppers aim for instant gratification and a feeling of doing good, which they receive from making each purchase. This is also good for the brand since it encourages....