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Corporate social responsibility is becoming a part of customer loyalty initiatives in new and exciting ways. Now, we’re seeing a loyalty program that lets consumers have a say in how a popular retailer directs its social-cause funds.
Target has announced plans to roll out its new loyalty offering, Target Circle, nationwide on October 6. This new offering was launched in anticipation of the holiday season, seeking to give guests a more personalized shopping experience, while helping create a positive impact in their local communities, with no membership fee required. The program’s benefits include:
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