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For a large majority of retailers, the holiday season represents the crucial time of year from a fiscal standpoint. Often lost amid the tunnel vision-minded executives seeking major sales increases is providing enjoyment along with greater and more accessible tools for customer engagement.
“At Target, we are focused on creating a great experience for our guests every time they shop with us,” Target spokesperson Megan Boyd told Loyalty360. “During the holiday season, this means making it easy to find all the gifts, décor, and holiday essentials on their list.”
Boyd discussed some of Target’s key customer engagement initiatives for this holiday season:
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