Supermarkets continue to generate high satisfaction among their shoppers, registering an average of 4.44 on a five-point scale, according to the 2015 U.S. Supermarket Experience Study released by The Retail Feedback Group. Foremost in that customer loyalty/customer engagement/customer satisfaction equation is the performance of supermarket associates. According to the study, shoppers who felt like a welcome guest (4.70), believed that store employees had food expertise (4.66), or encountered exceptional service (4.66) handed out the....

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