Delta CXExpedia and Delta are two well-known brands in the travel industry, and now the pair has teamed up to provide a more transparent customer experience.

This month, Expedia announced its “Upgrade Options” and Delta was named as its sole U.S. airline partner.

For Expedia, the partnership is a by-product of Delta’s customer-driven approach, and the “Upgrade Options” offer customers a full description of the flight experience passengers are buying. Expedia's new display lists fees for checking bags or canceling a reservation, as well as the perks of a particular fare. Delta provided all of the product, fare and cost information.

What’s more, the partnership is a result of wanting to give customers what they want.

“By partnering with online travel agencies, Delta is giving our customers more control in the type of travel experience they’d like to have on Delta versus simply choosing the lowest available fare,” said Chris Phillips, Managing Director, Distribution, Delta Air Lines.Expedia and Delta CX

Delta’s offerings include: Delta One, First Class, Delta Comfort+, Main Cabin and Basic Economy. They provide customers with a variety of options, from perk-packed to essentially just the seat, and with the common denominator of Delta’s unmatched operational reliability and customer service.

Delta has worked to make the choices and prices transparent to customers not just on delta.com, but anywhere the customer chooses to shop for Delta flights. That’s when Delta decided to team up with online and other travel agencies to ensure all customers would have a transparent view of options when booking Delta flights.

In addition to its partnership with Expedia, Delta had previously worked with Orbitz to enable a display providing a more retail shopping experience. The Orbitz partnership was the first step in providing customers the same level of choice, control and transparency that Delta customers have on delta.com.

“When we started clearly showing our customers on delta.com their options for booking First Class, Delta Comfort+, Main Cabin, and Basic Economy, the overall reaction was very positive,” said Phillips. “We found that, given a clear choice, customers often choose to buy the full experience versus just the lowest available fare. The natural next step was to take this best-in-class online shopping experience to all of our distribution channels, including the online travel agencies.”

Delta President Ed Bastian noted in this month’s earnings conference call with investors that Delta Comfort+ sales rose 42% and more customers are choosing First Class.

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