TEL AVIV (Reuters) - SundaySky expects its sales to triple annually as companies increasingly use personalized videos to win over new customers and retain existing ones.

The U.S.-Israeli company's videos not only speak to a customer by name but take into account past history and present behavior with a brand. SundaySky can generate millions of videos from a single template in real time, allowing the videos to always be up to date.

"The video covers all stages of a customer's life cycle, from a customer's acquisition, supporting them with bills and statements to expanding their relationship and developing a deeper level of loyalty," said Jim Dicso, SundaySky's president.

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