Sun Bum recently launched The Bum Club, a reimagined loyalty program created in collaboration with Rediem, aimed at moving beyond traditional, purchase-based loyalty models. In contrast to typical “punch card” programs, The Bum Club offers a broader, community-driven experience, and it’s already gained traction with nearly 14,000 early members.
Recognizing that conventional loyalty schemes often feel boring or rigid, Sun Bum wanted to create something more customizable and playful. Members earn points—called “bananas”—not just for buying products, but for engaging in meaningful or on-brand activities, such as sharing sunset photos, joining scavenger hunts, or learning about skin health. The program rewards users for simply interacting with the brand in fun, non-transactional ways.
In line with its laid-back, beach-inspired identity, Sun Bum’s rewards include things like welcome kits, collaborations with partner brands, and even a chance to be featured on a billboard. These touches reinforce its community-first vibe and promote causes the brand cares about, like skin cancer prevention.
As Sun Bum continues to scale, it remains focused on maintaining a personal connection with fans—the “be big, feel small” mindset. Seamless integration with Shopify and other tools has helped streamline the mobile-first experience, and while the team is small, they’re committed to continually evolving the program to keep it fresh and fun.
Learn more here.