Mobile Customer Engagement the Way to Go at SUBWAY
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Mobile technology is catapulting forward into millions and millions of people’s lives around the globe, as retailers take customer engagement to the next level. Never before has customer engagement been as important to marketers as it is today. Officials at The SUBWAY® restaurant chain certainly realize this fact. As a result, they launched the SUBWAY® App and order.subway.com. The new features offer the added convenience of remote ordering and payment for its customers in the U.S. Later this year, the brand also plans....

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