Subway Customer EngagementMobile technology is catapulting forward into millions and millions of people’s lives around the globe, as retailers take customer engagement to the next level.

Never before has customer engagement been as important to marketers as it is today.

Officials at The SUBWAY® restaurant chain certainly realize this fact. As a result, they launched the SUBWAY® App and order.subway.com.

The new features offer the added convenience of remote ordering and payment for its customers in the U.S. Later this year, the brand also plans to add PayPal, a global leader in digital payments as one of the convenient options customers can use to pay for meals when they order remotely or pay in-store using the SUBWAY® App's mobile payment feature. 

With the addition of PayPal, SUBWAY® restaurants will now offer multiple forms of mobile payment at its 27,000-plus U.S. store locations, the most across the category.Subway Customer Centricity

“Our customers are at the center of everything we do, and we know mobile is playing a key role in all of their lives,” said Valencia Johnson, a SUBWAY® restaurant manager in Los Angeles, California, who has 19 years of experience helping customers. “The new Subway app makes ordering on-the-go that much easier.”

Using order.subway.com is also an easy option for those on the go. On order.subway.com, customers can choose a restaurant, customize and place their orders and then pick them up at the restaurant. To further simplify the checkout experience, we will also be enabling PayPal's One Touch™ - the faster, easier way to pay for eligible customers checking out online via their phones or laptops. With One Touch, consumers that have opted-in can securely pay in a single touch on their phones or laptops without having to type in any payment credentials, usernames or passwords.

“As part of our continued commitment to improve, we knew that offering online and mobile tools to our busy customers was critical to ensuring they cannot only eat fresh; but fast,” said Carman Wenkoff, Chief Information Officer for the SUBWAY® brand. “We are excited to launch our new ordering platforms and will continue to look for new ways to improve the Subway experience.”

SUBWAY has more than 44,000 franchised locations.

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