A new study reveals that 40% of retailers plan to hire for marketing analytics positions this year – confirming them to be the most in-demand marketing jobs. This statistic illustrates the increasing need for brands to efficiently connect volumes of customer data that will lead to greater personalization, relevancy, and ultimately, improved customer experiences.
According to the Shop.org/Forrester Research, Inc. study titled, “The State of Retailing Online 2013: Marketing & Merchandising,” improving the customer....