The overall strength of customers’ relationships with brands−and a likelihood to share information−is declining, according to a new report from Mindshare World.
In a section titled, “Brands in Crisis,” within its latest “Culture Vulture” report, Mindshare reveals that in 2013 less than half (47%) of respondents agreed with the following statement: “When I see or hear something interesting about a brand, I like to pass it on.”
That figure is down from 66% of consumers in 2010, 62% in....