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Loyalty program partnerships often help existing organizations bolster and expand their network of customers almost instantly, and now two more powerful brands are poised to join forces.
In a move that makes sense for travelers across Europe and beyond, Aegean Airlines and Starwood Hotels & Resorts Worldwide will bring a new loyalty program partnership to their members, which will allow them to partake in a wide range of exclusive new benefits and special offers.
Aegean, one of Greece’s leading airlines, and Starwood, one of the top hotel and leisure companies in the world, will specifically link their Miles+Bonus and Starwood Preferred Guest (SPG) loyalty programs. Now SPG members can easily convert Starpoints into Aegean Miles+Bonus miles.
Furthermore, SPG members will also receive an extra 5,000 miles every time they convert 20,000 Starpoints.
“We are very pleased to announce to our members our partnership with Starwood Hotels & Resorts, that will offer new rewards through our loyalty programs, Aegean Miles+Bonus and Starwood Preferred Guest,” said Dimitris Gerogiannis, Chief Executive Officer of AEGEAN. “This partnership will provide additional benefits to our shared customers and enhance the value of both programs.”
With over 1,270 locations across 100 countries, Starwood already offers members an expansive network of hotels and resorts. It also commands a significant presence in Greece including 11 properties with The Luxury Collection, Westin and Sheraton brands and Starwood Hotels & Resorts. This marks the largest market presence for any international hotel brand in Greece. Similarly, Aegean is Greece’s largest airline and it is expected to further expand by adding 149 destinations across 45 countries next year.
Starwood’s already significant market reach, combined with Aegean’s planned growth, should give loyalty program members ample opportunities to earn a host of new exciting rewards.
“Our new partnership with Aegean will allow us to reward our loyal SPG members and cultivate even greater loyalty with travellers,” said Robert Koren, Starwood Hotels & Resorts, Vice President, Regional Director Southern Europe. “Greece, Germany, the US and the UK are key markets for us and we look forward to introducing Aegean’s Miles+Bonus members to our world-renowned Starwood Preferred Guest program.”
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