Since Kohl’s introduced its multi-year strategic framework last year called the Greatness Agenda, the company has produced four consecutive quarters of positive comps. A key component of that Greatness Agenda is the Yes2You Rewards loyalty program.
During the company’s third-quarter earnings conference call last month, CEO Kevin Mansell said that the Yes2You Rewards program reached 34 million members, with almost 24 million enrolled since the national launch in October 2014.
“As we anniversary the launch, we’re....