This week, Starbucks started a contest called Starbucks for Life, giving its Starbucks Rewards loyalty program members a chance to win a beverage or food item every day for a month, a year, or even the rest of their life. While the contest is an amazing opportunity for coffee fans - for Starbucks, it is another opportunity to drive sign ups and get customer excited about the brand’s loyalty program – which has also become a major source of sales. There are now 17 million US members of Starbucks Rewards – up 15 percent....

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