Starbucks CEO Howard Schultz is never at a loss for words when he’s talking about his beloved and incredibly profitable company, which continually innovates to strive for an even better customer experience every day.
Schultz eagerly spoke about his brand on Wednesday at the 31st annual Strategic Decisions 2015 Conference.
“But above all else, we’ve come to the conclusion over many, many years that our brand is defined quite essentially by the experience in our stores and our stores come to life by our people,”....