Staples has decided to take a new approach to customer engagement with its business-to-business (B2B) division. It rebranded its B2B division Staples Business Advantage.

“With more than 20 years of experience serving and fulfilling the needs of businesses of all sizes, this brand relaunch emphasizes the many advantages that our breadth of products, services, and expertise offer to sophisticated business buyers,” said Shira Goodman, president, North American Operations.

Staples Business Advantage announced the opening of the company’s newest and the largest Workplace Experience Center in Englewood, N.J. This 67,000-square-foot facility showcases how Staples helps businesses prepare for the rapidly evolving workplace. Through a host of smarter workspace solutions, from high-tech, touch-free restrooms, to cool cafés and collaborative furniture design, the Workplace Experience Center demonstrates the role workspaces play in linking employees, culture, and business strategy together.

What’s more, Staples unveiled Staples Easy System, billed as a breakthrough ordering ecosystem that gives customers the flexibility to order products and services on any device, including the Staples Easy Button, anywhere, at any time.

Currently being tested, Staples Easy System removes the friction from an ordering process made up of informal lists, email, verbal requests, and written notes for supplies. In addition to the current suite of mobile and ecommerce tools, Staples Easy System allows any office employee to place an order—using the next-generation Staples Easy Button, email, text messaging or voice—anytime a product needs to be replenished, regardless of whether they are near a copier or in a breakroom or outside the office.

Staples Easy System consolidates orders from multiple employees and devices into one shopping cart, making it easy to change quantities, replace brands, delete items and approve the final order. The Easy System also encourages the use of approved vendors, reduces redundant orders and delivers greater budgetary control. As the system evolves, more features will be added, like the ability to order catering or flowers, or track order status. 

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