Officials at Sports Authority sought to ramp up engagement levels with their loyalty program members. A new strategic partnership with Under Armour (through the MapMyFitness platform) where The League by Sports Authority members can be rewarded for completing activities within the app.
This ongoing partnership heavily involves Under Armour Connected Fitness users, which number about 150 million, who can also earn loyalty points and rewards for The League.
“At Sports Authority, we looked for a strategic partnership that would expand....