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Customer engagement has become a moving target in recent years, with channels of communication rising and falling in popularity seemingly every day. One channel that has seemed to stand the test of time has been email. Given the natural evolution of what’s now become “snail mail,” email has become an absolute necessity for any business.
As an engagement platform, however, email has been flooded with spam and phishing schemes, resulting in lowered open rates and even lower click-through. Worse yet, a hacked email....
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