Anne Hanson, Program Manager at Spa Week, told Loyalty360 that all of its marketing efforts revolve around storytelling. Now, Spa Week has a new and exciting story to tell: Its MyWellness Rewards loyalty program walked away with the Best Creative Campaign in Loyalty Marketing, Platinum Winner at the inaugural Loyalty360 Awards held Monday at the 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer’s Association. Hanson said Spa Week Media Group is a media and marketing company at its core. “What we do....

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