In its recently released survey, Software: The New Battleground for Brand Loyalty, Zogby Analytics on behalf of CA Technologies revealed that the real crux for businesses is understanding what consumers want from applications. Businesses should pay particular attention to the “app gap”—the delta between these consumer demands and their own goals for application development. Applications are a crucial meeting point between consumers and brands–and that trend is only going to rise, the survey says According to the....

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