For a while, it seemed that social media was something some brands attempted to spark customer engagement and customer loyalty, while other brands observed from afar. Today, the use of social media as a customer engagement tool appears to be a major factor for many brands.
Just ask Publix Super Markets.
Maria Brous, Director of Media & Community Relations, Publix Super Markets, talked to Loyalty360 about how loyal customers of the 86-year-old company use social media for many of their interactions.
There is a lot of talk about....