Innovation is one of those key buzzwords in loyalty marketing. And for Colgate-Palmolive, its innovations have led to marked improvements in customer engagement and customer loyalty.
Colgate-Palmolive CEO Ian Cook talked about the brand’s innovations during the company’s Jan. 29 fiscal fourth-quarter conference call.
“Our market shares increased year-to-date in toothpaste, manual toothbrushes, mouthwash, liquid hand soap, body wash, liquid cleaners, and fabric conditioners,” Cook said, according to Seeking Alpha....