Social media is an interesting topic among loyalty marketers. Some leverage it more heavily than others, and at Preferred Hotels, social media is high on the list of priorities for customer engagement.
“Social media is a great tool for us to continue our connection with existing customers,” Michelle Woodley, executive vice president, Preferred Hotels & Resorts, told Loyalty360. “We have social media presence on all the major channels (Facebook, Instagram, Twitter, Snapchat, Pinterest), as well as accounts on....