Loyalty programs are generally leveraged as valuable marketing tools used to attract and retain the long-term business of consumers. Generally speaking, a successful loyalty program will keep people coming back, win a greater share of their wallet, encourage additional spend, provide a powerful competitive differentiator, and serve as an extremely valuable means of collecting customer data and behavioral insights. These are all solid reasons to design and implement a loyalty program, but Social Bite, an independent sandwich shop and cafe....

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