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Brand loyalty is a relatively new industry. We’re learning, experimenting, setting norms, and breaking the mold all at the same time. Through all of the iterations of loyalty, one thing seems clear: consumers want personalized service and messaging and authentic experiences. If brands can deliver on those needs, an element of loyalty is sure to exist.
The practice of brand loyalty management will continue to evolve. Brands and their partners will refine all aspects of their deliverables, and if they incorporate the....
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