Loyalty360 Reads: January 11th, 2019

Oracle Gets Naming Rights to Giants Ballpark
 
The San Francisco Giants and Oracle announced they have signed a 20-year partnership providing Oracle with the naming rights to the ballpark through 2038. Beginning January 11, AT&T Park will be named Oracle Park. Financial terms of the agreement were not disclosed.
 
“We are thrilled to welcome Oracle as our naming rights partner as we move into our next decade here in China Basin,” says Giants President and CEO Laurence M. Baer. “While there were several national and local companies interested in the opportunity, Oracle—a longstanding partner of the Giants—was a perfect fit because of its deep roots in the Bay Area, its position as a global leader in technology and innovation, and its shared commitment to community values of diversity and inclusion, sustainability, education, and philanthropy. We look forward to engaging in a model partnership.”     
 
The Cost of the iPhone Drops in China
 
Apple’s iPhone is seeing massive discounts in China. Retailers have been forced to significantly reduce the price of the device as Chinese consumers have come to believe that the product is not worth the high asking price. This reduced price is still higher than the price in the United States. Apple CEO Tim Cook has stated that these changes are the result of a slowing Chinese economy due to the trade war between China and the United States.
 

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