As the ubiquity of mobile devices and smartphones rises, the nature of loyalty programs continues to evolve in step. More brands are starting to capture the power of mobile to offer the rewards and incentives that can keep customer engagement high. Many of these programs are offered via innovative apps that also provide a greater range of flexibility for consumers who wish to eschew the traditional loyalty program card. Snipp Interactive Inc. and Bond Brand Loyalty are two companies that exist on the front lines of this movement. By....

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