Twin Peaks Looks to Mobile Technology to Spark Greater Customer Engagement

Twin Peaks MobileTwin Peaks, a national restaurant chain with 68 locations in 24 states, is looking to enhance its customer engagement via mobile payment app technology.

The new Twin Peaks mobile app will allow customers to view, split, and pay their bills from their phones using Apple Pay, PayPal, Google Wallet, debit or credit cards; order additional menu items, and access exclusive rewards and special offers only redeemable in the app.

The Twin Peaks app will be available at the Apple App store and Google Play in late August.

Twin Peaks partnered with MyCheck, a leading mobile payment technology platform. Tal Zvi Nathanel, U.S. CEO of MyCheck, talked to Loyalty360 about the soon to be released Twin Peaks app and the rising popularity of mobile payment.

“Mobile payments are growing, and the hospitality industry, in particular, is recognizing that having a branded mobile payments app not only helps speed transactions—tables can be turned up to 10 minutes faster—but users tip higher, spend more and make repeat visits,” Nathanel told Loyalty360. “A mobile payments app not only enhances the guest experience, but it’s also a powerful way for restaurants to extend their brand. It’s crucial for hospitality brands to elevate their offerings, but in a way that simplifies the customer experience. So a single branded app that offers a variety of payment options from Apple Pay, PayPal, Google Wallet, debit or credit cards; provides the convenience of ordering ahead, splitting and paying the bill and tracking rewards, for example, is advantageous for both the consumer and restaurant. Another factor encouraging companies to invest in mobile payments is the realization that almost every customer has a mobile-payments capable device.”

Nathanel added that customer loyalty is critical to hospitality brands and a key to sustaining and growing business.mobile payments

“With the advent of social media, loyal customers can foster significant and positive word-of-mouth for a brand in the marketplace and wield powerful influence over a restaurant’s reputation,” Nathanel said. “To continue to engage loyal customers, hospitality brands created rewards programs as ways to surprise and delight customers. These programs were initially implemented using paper coupons and punch cards, or manually redeemed at the register. Today, digital platforms—like the apps MyCheck develops, in particular— tie loyalty programs to consumption and are automated and integrated into the Point-of-Sale (POS) system. Each purchase is automatically tallied and when the customer has met the threshold needed to redeem a reward, it automatically appears on their phone as well as the POS. This removes the variable of human error and gives the programs greater immediacy, for the customers as well as the restaurant.” 

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing