Preferred Market Solutions, LLC, Northfield, N.J., has added SMS texting capabilities to its Preferred Patron™ Loyalty Rewards Program Software with Integrated Email.
Users can deploy the new texting capability much as they have Preferred Market Solutions e-mail features, according to Brett Perlman, managing member and chief marketing officer, told Loyalty 360.
“Most people are texting today,” Perlman said. “When it comes to bulk texting, the rules engine is critical. When you think about SMS texting, you....