Starwood Hotels, Salvation Army and Pods First Customers to Leverage Loyalty HUB Platform to Develop Multi-Stage Loyalty Programs on Facebook
Blueye, a provider of social commerce technology and services that drive customer loyalty, launched the Loyalty HUB – an engagement platform to help brands create, manage and monetize multi-stage loyalty programs. As marketers look for new ways to tie social media to ROI and customer retention, Blueye offers solutions to help brands shift from creating one and done campaigns to building more sustainable ways to engage with their most valuable customers in social – to influence and drive their purchase behavior.
“Having a social presence is so much more than mere ‘likes’ and the fan count on a Facebook page,” says Chris Hachey, Director, E-Commerce at PODS, Inc. “At PODS it became important for us to use social channels as another means for driving awareness and understanding the customer feedback loop. Because our business is based on referrals and reputation, having a social presence that fosters positive recommendations from friends is critical. In working with Blueye we were able to not only achieve those goals, but also build customer loyalty around our brand. In the programs that we have created with Blueye, our customers have connected with our brand in unique, authentic ways that will keep them coming back – like offering an incentive discount for booking with Facebook – which drives actual sales.”
Blueye’s Loyalty HUB is a unified approach to social and offers brands social engagement tools to create branded experiences that customers will come back to, will generate word-of-mouth referrals and drive customer loyalty. In addition to creating engaging experiences, Loyalty HUB identifies and segments brands’ most valuable customers, utilizing behavioral insights and enables marketers to retarget customers in a more relevant way to increase conversion and ultimately drive purchases.
The Three Pillars of Customer Loyalty
Blueye is helping brands in three key areas:
-
Customer Engagement: Loyalty HUB provides a suite of customizable applications designed to provide personalized engagement with fans, and collect data for retargeting
-
Customer Behavior: Through the use of analytics and customer insights data, Loyalty HUB enables brands and agencies to use tools to segment and create target audience groups that help identify advocates
-
Conversion: Loyalty HUB allows brands and agencies to launch and optimize marketing campaigns to drive the highest conversions among the most relevant audience through Facebook sponsored stories and ads. The platform has the ability to integrate CRM, ERP, e-mail and POS, and has robust reporting capabilities to track performance and measure ROI.
“We believe that these three pillars of loyalty are critical to take action on, and that brands need partners who can help streamline the process and monetize engagement through the customer lifecycle,” said Shannon Smith, Managing Partner at Blueye. “It has been challenging for brands to create and scale multi-channel experiences and actually measure results. By launching the Loyalty HUB, we wanted to help brands eliminate the complexities of operating in silos and make better informed marketing decisions, that directly impact sales.”
Customers Point to Success in Social Commerce Through Loyalty HUB
As one of the first Facebook Preferred Marketing Developers (PMDs) in 2010, Blueye is recognized as one of five global PMDs with both applications and ads capabilities. Now the first of Facebook’s partners to focus on loyalty and the first to execute application-level behavior targeting, Blueye is strategically positioned to shake things up in the crowded social media landscape and hopes to empower brands to demand metrics for success. Companies including Starwood Hotels, Salvation Army, and Pods are turning to Blueye and its Loyalty HUB to maximize the yield on their social spend while providing value-added services that customers need in developing their social monetization strategies.
“Blueye takes the best of loyalty marketing and social commerce to convert social engagement into sales and build sustainable relationships with customers,” said April Davis, Account Director at Frequency 540. “A perfect example is the Starwood My Travel Wish App, in which Starwood wanted to create an evergreen campaign to identify SPG members travel wishes. We had a goal of 5,000 wishes and now have over 19,000 wishes.”
To learn more about Blueye and the Loyalty HUB, please visit: http://www.blueye.com.
About Blueye
Blueye provides technology and services to help brands such as Starwood Hotels, Salvation Army, Pods, and Amway to drive customer loyalty through social media. Blueye’s Loyalty HUB is a platform for customer engagement that delivers loyalty programs seamlessly across Facebook, web and mobile channels. For more information on Blueye, please visit our site at www.Blueye.com, like us on Facebook at www.facebook.com/blueyecreative or follow us at twitter.com/blueyesocial.