Smokey Bones Launches New Rewards Program

Smokey Bones has partnered with Personica to launch a new, more robust Smokey Bones rewards program.
Personica’s rewards program goes beyond traditional points, currency, and frequency programs and allows restaurant clients to create and deliver personalized communications, offers and experiences tailored to guest preferences. While earning points and visit credits are available, Smokey Bones can also execute Surprise & Delight rewards and offers triggered by behaviors designed to retain most frequent guests while activating less frequent ones.

“We’ve been partnering with Personica since 2015 to power our CRM program; using intelligent offers to drive personalized guest experiences.  With such a robust dataset it made perfect sense to expand our program to include a rewards component to create even stronger relationships with our guests, commented Brian Wallunas, Smokey Bones Chief Technology Officer. “And we are thrilled with the results. In the past two months we have added 25,000 new members. It is easy to join, the card is digital, and we are offering a $10 off a $25 purchase as a welcome offer.”

With the launch of its Bones Club rewards program on the Personica platform, Smokey Bones has the power to collect and leverage member, campaign, and transactional data across offers and customer engagement journeys, building lasting guest relationships with every interaction across touch points. Smokey Bones guests can gain rewards benefits from visits on-premises or via online order options, which are powered by Fresh Technology’s ToGo solution that is fully integrated with Personica.

“Through our partnership with Personica, we are employing a data-driven approach to creating personalized offers and more meaningful rewards,” said Nichole Robillard, Vice President of Marketing at Smokey Bones.“The new Bones Club rewards program is designed to incentivize greater visit frequency while inspiring new usage occasions and trial around the menu. We know diners have a lot of options when choosing where to eat, and a loyalty program that provides unique and high-value offers is another way for Smokey Bones to stand out among the crowd.”  

Personica’s Engage rewards platform integrates with the leading POS systems like MICROS, NCR Aloha and POSiTouch and Olo and ToGo for in-restaurant & online orders, capturing and delivering real-time data and experiences. The Loyalty Connect service can be implemented for the non-integrated systems, allowing restaurants to offer the same marketing programs. Personica’s marketing specialists and support teams help clients craft loyalty programs that meet their business objectives and guest expectations. Personica's guest engagement approach is informed by data & insights and led by segmented campaigns across digital touch points designed to drive incremental business impact with personalization at its core. 

Mayank Patel, Chief Strategy Officer for Personica added: “Guest personalization powered by our clients’ 1st party data is the future of restaurant marketing. To that end, our Rewards program allows our clients to capture relevant, opt-in 1st party data while adhering to privacy laws in order to deliver custom campaigns using our segmentation and test/learn capabilities. We are excited to be partnering with Smokey Bones in building out a CRM strategy with the added Rewards program.”

Smokey Bones is a full-service restaurant delivering great barbecue, award winning ribs, and good times in 61 locations across 16 states.  Smokey Bones serves lunch, dinner, and late night, and has a full bar featuring a variety of bourbons and whiskeys; a selection of domestic, import and local craft beers; and signature, handcrafted cocktails.  We offer a variety of meats that are slow-smoked, fire-grilled, and available for dine-in, pick-up, online ordering, catering, and delivery. Smokey Bones offers a 10 % military and veterans discount daily with ID.  A certified Great Place to Work Company, Smokey Bones is an affiliate of Boca Raton, FL based Sun Capital Partners.  For additional information and a list of locations nationwide, please visit  Smokey Bones, Meat is What We Do!

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