Constant Contact Celebrates its More Than 400,000 Small Business     Customers as Part of Small Business SaturdaySM Activities

WALTHAM, Mass.—In celebration of Small Business Saturday, Constant     Contact®, Inc. (NASDAQ: CTCT), the trusted marketing     advisor to more than 400,000 small organizations worldwide, released the     results from the company’s latest Small Business Attitudinal Survey.

In the fall 2010 survey, small businesses reported an increased use of     social media tools, viewing these tools as additive and complementary to     other marketing activities. Small businesses plan to dedicate more     dollars to social media marketing efforts in 2011.

  • 63% cited Facebook and 30.7% cite Twitter as important tools for       marketing, up from 50.5% and 25.6%, respectively, from Constant       Contact’s March 2010 survey.
  • Further, the survey suggests that small businesses now see Facebook as       equally important as face-to-face interactions; 62% cited face-to-face       interactions as important.
  • Traditional marketing activities, including websites, email marketing,      event marketing, and online surveys, all saw modest increases in       importance this fall, compared to the spring survey results.

“Today’s reality is that everyone is trying to do more with less,” said     Gail Goodman, CEO of Constant Contact. “Small organizations don’t have     the luxury of full-time, dedicated social media staff like larger     companies do, but that’s not stopping them from using social media     marketing to broaden their marketing reach.”

The Constant Contact survey also found that small businesses’ greatest     challenges relate to generating new business through effective planning,      sales, and marketing.

  • When looking for new customers, 91% cite the value and importance of       word of mouth.
  • Other online tools rate as very important as tools for finding new       customers; 68.8% rate a company’s website and 58.6% rate email       marketing as very important for finding new customers.
  • Nearly 75% of respondents said they expect their businesses to grow in       the next year.

“We applaud our small business customers who have found a way to work     creatively and use the resources they have to grow their business,      despite tough economic times. For example, they are pairing     tried-and-true tools like email marketing with new tools in social media     to exponentially increase their reach – at no added dollar cost,” said     Goodman.

While the year has been tough for many small businesses, only 18.5%      reported a negative outlook on the economy for the next 12 months.

“While we can’t predict the economy, we expect that small businesses     will continue to survive and thrive in 2011 by finding new, innovative     ways to grow their businesses using limited budget and resources,” said     Goodman. “We anticipate further adoption of social media marketing tools     as a way to give added lift to other proven marketing winners, including     email and event marketing.”

Complete survey results may be viewed at;      further information can be found at Reuters (NYSE: TRI).

In celebration of Small Business Saturday, following are three examples     of the company’s more than 400,000 small businesses that are increasing     their reach through innovative online marketing programs:

  • Boston-based Busa Wine & Spirits has seen an 80% increase       in online wine sales in the past six months based on its integrated       online marketing program that combines Constant Contact email       marketing with social networking and community website postings. On       November 12, Constant Contact’s event marketing tool was used to       organize an event that attracted 300 attendees and raised more than       $16,000 for local charities.
  • New York City’s Sweet Sally’s bakery began integrating social       media with its Constant Contact email marketing campaign two months       ago to create dialogue and interaction around recipe testing to meal       planning. The results: sales have increased approximately 50% and the       bakeshop has been featured by more than 30 media outlets since       launching the campaign.
  • In October, Cincinnati, Ohio, pet food distributor Dingo offered fans a $20 coupon for joining their email newsletter list and       “Liking” the company’s Facebook page – if the page reached 5,000       “Likes.” The company went from 330 to its target 5,000 “Likes” in just       72 hours. Dingo reported a 22% sales increase (45% of increased volume       from new customers) and the company’s email newsletter list grew by       60% as a result.

About Constant Contact, Inc.

Constant Contact’s email     marketing, social     media marketing, event     marketing, and online     survey tools help small organizations grow their businesses by     building stronger customer relationships. More than 400,000 small     businesses, nonprofit organizations, and member associations worldwide     rely on Constant Contact’s easy-to-use, affordable online tools to     create and deliver personalized, professional communications that engage     casual customers, members, prospects, and passionate customers wherever     they congregate online — from their email inboxes to their social     networks. All Constant Contact products come with unmatched education,      training and personal coaching services, and award-winning technical     support. Founded in 1995, Constant Contact is a publicly traded company     (NASDAQ: CTCT) with offices in Waltham, Mass.; Loveland, Colo.; Delray,      Fla.; and, San Francisco, Calif. Learn more at or call 781-472-8100.

Constant Contact and the Constant Contact Logo are registered     trademarks of Constant Contact, Inc. All Constant Contact product names     and other brand names mentioned herein are trademarks or registered     trademarks of Constant Contact, Inc. All other company and product names     may be trademarks or service marks of their respective owners.

Cautionary Language Concerning Forward-Looking Statements

This press release contains “forward-looking statements” within the     meaning of the “safe harbor” provisions of the Private Securities     Litigation Reform Act of 1995, including but not limited to, statements     regarding the introduction of new product features and future social     media marketing offerings. These forward-looking statements are made as     of the date they were first issued and were based on current     expectations, estimates, forecasts, and projections, as well as the     beliefs and assumptions of our management. Words such as “expect,”      “anticipate,” “should,” “believe,” “hope,” “target,” “project,” “goals,”      “estimate,” “potential,” “predict,” “may,” “will,” “might,” “could,”      “intend,” variations of these terms, or the negative of these terms, and     similar expressions are intended to identify these forward-looking     statements. Forward-looking statements are subject to a number of risks     and uncertainties, many of which involve factors or circumstances that     are beyond Constant Contact’s control. Constant Contact’s actual results     could differ materially from those stated or implied in forward-looking     statements due to a number of factors, including but not limited to the     risks detailed in Constant Contact’s most recent Quarterly Report on     Form 10-Q filed with the Securities and Exchange Commission as well as     other documents that may be filed by the Company from time to time with     the Securities and Exchange Commission. Past performance is not     necessarily indicative of future results. The forward-looking statements     included in this press release represent Constant Contact’s views as of     the date of this press release. The Company anticipates that subsequent     events and developments will cause its views to change. Constant Contact     undertakes no intention or obligation to update or revise any     forward-looking statements, whether as a result of new information,      future events, or otherwise. These forward-looking statements should not     be relied upon as representing Constant Contact’s views as of any date     subsequent to the date of this press release.

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