Ido Gaver, co-founder and CEO of LoyalBlocks, a loyalty marketing solution for small businesses, told Loyalty 360 that from a best practices standpoint there is a significant difference in targeting local businesses compared to larger scale companies.
“While larger scale companies see loyalty as an additional layer of their marketing strategy, small businesses have almost no options when it comes to marketing their business,’ Gaver said. “The only place where they can make a significant impact is their physical....