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In this age of rampant mobility, device proliferation and the always-on consumer, marketers need a clear roadmap to avoid the pitfalls of the shifting loyalty marketing landscape. What should the new goals for retail marketers be and how can they combine the rational side of rewards with the emotional side of loyalty?
Robert Koen, Head of Americas Field Operations, TIBCO Loyalty Lab, addressed these issues during his session at the 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer’s Association.
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