There is considerable dissatisfaction with the current use of customer analytics. Only 15% of organizations are fully satisfied with their efforts, according to a new study from Ventana Research.
Contributing to this is a number of factors, including the use of spreadsheets universally or regularly by more than half of organizations (52%); 57% say that their use has made it difficult to produce timely and accurate customer analytics.
Ventana Research released the findings of its latest benchmark research on the topic of customer analytics....