With a bombardment of technologies hitting the loyalty marketing space every day, there exists a temptation for brands to spread themselves too thin in trying to leverage too many of these tools at once. Often, however, the key to engaging customers lies in the opposite approach: Simplifying customer experience to the core of the brand promise, and leveraging that identity to create loyalty.
In line with this thinking, brand strategy firm Siegel+Gale released its annual Global Brand Simplicity Index, ranking brands according to the....