Some rewards are better than others. And some loyalty programs are also better at listening to their members, to better understand exactly what they find valuable and meaningful. This concept is crucial for all brands and marketers today. Understanding what resonates with the habits and expectations of modern consumers is no longer just a competitive advantage. It is a key step along the path toward customer loyalty. Simon Properties, a global S&P 100 leader in retail real estate management and development, took great care to drive....

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