Orlando Mercado, Allstate’s Product Management Director, told Loyalty360 that introducing things like Allstate Rewards and Drivewise promotes more positive customer engagement. What’s more, Mercado offered some key advice to loyalty marketers seeking to build upon their respective customer-centric strategies.
“Be in the mindset of iterating,” Mercado explained. “What may be a best practice for engaging customers today may not be the same as it is tomorrow, so it is important to keep contact with customers and....