It’s a difficult question to answer for some loyalty marketers, and not so difficult for others.
For Laurie Caldwell, Director of Marketing at eBags, the industry-leading e-tailer and travel gear expert, it isn’t difficult.
“One very important lesson we have learned is that not all customers should be treated the same,” Caldwell explained to Loyalty360. “It is in our best interest to spend more time and resources targeting high value customers and, furthermore, using our data to personalize....