EDINA, Minn., Nov 07, 2011 (BUSINESS WIRE)—Loyalty programs that are structured like promotions may generate significant short-term sales lift, according to Young America, www.young-america.com , an incentive marketing firm.
A new retail rewards program, which uses a limited-time-only concept to drive immediate sales (think “McRib”), generated a 10-percent sales lift among participating manufacturers during a four-week pilot program in ....